The third season of India Beach Fashion Week (IBFW) is all set to grip Goa with ace designers like Neeta Lulla and Varun Bahl setting the ramp on fire.

Kicking off on May 20, this season of IBFW continues to be the sought after resort-wear fashion symposium with ace designers showcasing their latest trends to the fashion conscious.

A number of new age young designers are walking the ramp, hoping to display their creativity and alluring fashion line over the three-day event with buyers, top celebrities and HNIs (High Net Worth Individuals) from across the globe.

This year the IBFW will have Lulla opening the week with an experiential show at the Museum of Goa. Her collection is inspired by Chinese flowers like Cherry Blossom and Osmanthus that represents feminity, sensuality and love and romance.

The closing show will be an equally grand event with Bahl lining up his collections. Other ace designers at the event include Mayyur Girotra, Anupama Dayal to name a few.

“We have a mix of fashion shows and knowledge forums like Future Fashion Conclave and networking sessions like Sangria by the Sea, to offer a wholesome experience for attendees and participants. The designers find a unique selling platform via the Lighthouse Arena with Indian and international buyers and HNI audience,” Pallav Ojha, Co-founder and CCO of UVAR Global said in a statement.

Over the previous two seasons, IBFW has portrayed designs by designers like Wendell Rodricks, Falguni & Shane Peacock, James Ferreira, Rock S, Priya Kataria Puri, Manoviraj Khosla, Mayur Girotra, Asmita Marwah, Anupama Dayal, Nachiket Bharve, Rakesh Agarwal, Urvashi Kaur, Dev R Nil, Ken Ferns, MapxencarS, Babita Malkani among others.

“Global fashion trends are finding its way into the Indian lifestyle, with the new age consumer growing, and a vast knowledge on fashion trends. Consumers are price sensitive and yet open to adopting new lifestyle changes, especially in travel and festive celebrations,” Amyn Manji, Co-Founder, and MD, UVAR Global added.