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Indias premier multi-disciplinary arts event Serendipity Arts Festival launched

Indias premier multi-disciplinary arts event Serendipity Arts Festival launched
The Serendipity Arts Foundation launched the Serendipity Arts Festival 2018 in Goa with a private opening event at the Old Goa Institute of Management. ICICI Lombard is the presenting sponsor for the 2018 edition of the festival. The third edition of the Serendipity Arts Festival taking place in Goa,  began on December 15 and will go on till December 22 2018.
The evening was inaugurated by Govind Gaude, Minister for Art and Culture Goa along with Dharmendra Sharma, Goa Chief Secretary, Padma Bhushan Laxman Pai, Shivanand Vassudev Salgaocar, Founder of Goa Institute of Management, Sunil Kant Munjal, Chairman, Serendipity Arts Foundation and  Shefali Munjal, Director, Hero Corporate Service Limited.
Key people from Goa and art industry luminaries attended the evening including Maria Balshaw, Director Tate Museum, Jagdip Jagpal, Director, India Art Fair, Aaron Cezar Director Delfina Foundation,  Swati S Salgaocar, Vivek Menezes along with this year’s Festival curators, representing Visual Arts, Photography, Culinary Arts, Craft, Music, Dance, and Theatre.
Addressing the evening, Smriti Rajgarhia, Director, Serendipity Arts Festival introduced this year’s Festival to the guests emphasising the importance of arts and culture in India’s society, and the Festival’s commitment to accessibility and arts education, as well as the diversity and artistic integrity of this year’s projects. The event also included a performance by ‘Rooh Sufi ensemble’ with Dhruv Sangari as the lead vocalist and Biryani cook off by Marut Sikka curated by Rahul Akerkar curator Culinary Arts
An initiative of the Serendipity Arts Foundation, founded in 2016 by Sunil Kant Munjal, the Festival’s third edition is focused on fostering cultural development, supporting emerging artists across South Asia and is unique as the only arts event in the country that unites the creative disciplines.
Speaking about the event Munjal said, “The very idea of the Serendipity Arts Festival is to democratise the arts. We wanted to experiment and see what happens when you put different art forms together, making them accessible and inclusive to the public. Goa is one of the most inclusive cultures in the country and we are here to celebrate its inherent diversity. ”
Chief Minister Manohar Parrikar was unable to attend the event in person and  the message was read by the Festival Director Smriti Rajgarhia during the evening.
“As Goans and as a state we have true appreciation of what they have created as a world class festival celebrating arts and culture. This has added to Goa’s growing reputation as major cultural center of the country and given a big boost to tourism for Goa. Many have benefited from Serendipity Arts Festival, beyond just the art lover, to the public and has become a platform for them to experience all forms of the arts. Goa whole heartedly supports them and we hope they will continue to come here and make this the permanent home for the Serendipity Arts Festival,” said the Chief Minister in the message read out by the festival director.
Over 90 projects will be presented at Serendipity Arts Festival 2018, and will begin in Goa today till 22 December 2018. Showcasing the visual, culinary and performing arts and accompanied by collateral programming including panel discussions, children’s programmes, and workshops for the differently abled. These initiatives are an integral part of the Foundation’s key mission of making the arts accessible whilst also energising arts production, awareness and practice across South Asia.
The 90 projects this year will be accompanied by a series of Special Projects including St+art Goa, curated by St+art India Foundation, Out of Turn curated by Asia Art Archive and Meenakshi Thirukode and a Film Programme by Sabeena Gadihoke.
Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “We at ICICI Lombard are excited to be the official presenting sponsor for the third edition of Serendipity Arts Festival. Through this association, our endeavor is to contribute to the growing art culture in the country. We believe that this is an opt platform that provides emerging artists the opportunity to showcase their brilliance.”
Serendipity Arts Festival sets itself apart from other arts festivals in the country as the only arts event which unites the creative disciplines, showcasing performative, visual, and culinary practices. Conceived as a long-term platform creating tangible change across the country’s cultural landscape. It aims to foster the development of thriving artistic communities across India, making the arts inclusive, educational and accessible whilst maintaining rigour and depth.
The first two editions of the event transformed Goa and received an extremely positive reception from the public, redefining perceptions of the arts whilst also fostering arts production, awareness and practice across the country. The event has activated Goa’s cultural milieu, attracting more than 400,000 visitors, with dynamic projects that have included internationally acclaimed performances highlighting India’s rich traditions of music, dance and theatre, alongside culinary arts, craft, and visual arts exhibitions.
Unique activations in the core disciplines of Craft, Culinary Arts, Music, Photography, Visual Arts, Dance and Theatre, intend to invigorate dissipating and marginalised traditional artforms, whilst the more contemporary projects will address significant social issues. This year’s event will also have increased international participation aimed at furthering global dialogues with Indian culture.
This article was first published on Herald Cafe on 16th Dec 2018

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